Promoting balanced nutrition

Promoting balanced nutrition

Our belief

Having a healthy and varied diet is the basis of good nutritional balance. Everyone knows that it is advisable, for the sake of our health, to limit our consumption of sugars or fatty ingredients. This is a real challenge for a ‘maison’ that’s famous for its sweet gourmet products! And yet . . . nutritional balance is at the heart of our product development. PAUL was, notably, one of the first 10 French businesses to sign up to PNSS (the National Nutrition and Health Programme). We have incorporated the nutritional recommendations of the programme, without compromising the quality or flavour of our products. All of our product ingredients are listed on our website with total transparency, enabling our customers to identify products with particular nutritional qualities.

Our initiatives

  • Reduce the fat content of sandwiches
  • Promote the use of rapeseed, walnut and olive oils
  • Reduce the salt content of bread
  • Promote the consumption of fruits and vegetables
  • Ensure transparency of nutritional information
  • Highlight products with particular nutritional benefits (wholewheat bread, fruit salads…)
  • Offer vegetarian and vegan products


Our goals

  • To have a permanent vegan offer available in 2021
  • To create an ‘Eat Well’ label to highlight products in our range that represent the best nutritional balance

Our progress

  • 100% of the nutritional information about all of our products is available on the product sheets on our website
  • The flours used in our breads are all classified as at least T65, meaning that they have a higher fibre content than ‘white bread’.
  • 18% of the products in our permanent range are vegan – made without meat, fish, eggs or dairy products