Promoting animal welfare

Promoting animal welfare

Our belief

Animal welfare is integral to our approach in sourcing our products.  Taking this approach has necessitated a re-think of all of our supply chains for animal products.  Animal breeders and producers need time and visibility to put all the required changes in place. PAUL’s early engagement on these issues is helping to accelerate the implementation of animal welfare solutions.


Our initiatives

  • Don’t use species that appear on the IUCN Red List of Threatened Species (The International Union for the Conservation of Nature)
  • Convert egg supplies to free-range chicken farms
  • Move towards compliance with the recommendations of the Better Chicken Commitment
  • Source fish products only from sustainable fishing or responsible seafood farming

Our goals

  • 100% of our eggs and egg products to be sourced from free-range chickens by 2025
  • Source our chicken meat only from production chains that respect the Better Chicken Commitment, in all our shops in the EU, by 2026
  • Use only seafood from sustainable fishing or responsible aquaculture. 

Our progress

  • The eggs that we use in your sandwiches, salads and omelettes are already from free-range chickens, as are those used to make your mini macarons
  • Our tuna now comes from responsible fishing and is MSC certified, which helps preserve the resources and biodiversity of the oceans.