Blog

The little blue apples that appear on our price tags, packaging, or restaurant menus are there to indicate the most balanced nutritional products. A simple guide to assist you. We explain everything to you...

Source of plant-based proteins, complex carbohydrates, and fiber, bread is an essential ally for a balanced diet. And some breads more than others... so let yourself be guided by our "Bien Manger" label and follow the blue apple!

From Paris to Dubai, via Jakarta and Tokyo, the mobilization of our teams has enabled us to donate more than 60,000 euros to associations.

Do you know that the Galette des Rois is a tradition so beloved by the French that it even has its own nursery rhyme? Read on to find out more!

In the Pantheon of little French sweet treats, the pretty Madeleine ranks highly, with links to a cardinal, a king, a famous author and above all, to our childhood memories. What could be better?

PAUL has just received an award in the category ‘Sandwiches and French Fast Food’ – a source of pride for all our teams, starting with PAUL’s President Maxime Holder. In honour of this occasion, he has given us an interview!

At PAUL, we have always focused on choosing the best quality raw materials, especially the flour we use for baking – it’s the main guarantee of the quality of our breads. For decades we have been using only French flour to make our bread.

PAUL speaking English in the land of the baguette and the croissant? Shocking!

Situated in Paris, on the corner of rue de Buci and Rue de Seine, is one of PAUL’s truly magical locations. Long established in this area - so delightful for strolling around - PAUL rue de Buci has recently undergone an elegant refurbishment. The work was entrusted to interior and stage designer Emilie Bonaventure.