We have just passed the milestone of a million meals saved since the start of the partnership between PAUL France and Too Good to Go. What does that represent in concrete terms?
SC: Yes indeed, we are very happy to be able to announce this symbolic milestone. In addition to the satisfaction of the customers who have benefited, the environmental impact of these saved meals is very important. They represent more than 1000 tons LESS food waste, and 2,500 tons of CO2 saved, the equivalent of the emissions generated by 2,700 flights from Paris to New York! And all this is down to your customers and your teams.
What explains the success of the partnership with PAUL?
SC: Of course, there is sheer scale of the commitment of your network to the App, from both your own branches and your franchisees. With more than 250 PAUL affiliates on Too Good to Go today, that gives great visibility to this solution. We also feel that there has been a genuine will at PAUL to make things move, and to convince every one of your franchisees, one by one, to take part. The reputation of the brand and the quality of the products that you put in your ‘surprise bags’ are also real trump cards. These are family products, the look good, they’re fresh and customers really appreciate them. Moreover, the satisfaction index for PAUL ‘bags’ from our members is above the average, which is always a good sign! But above all, it’s the commitment of your teams and the consistency of that commitment that make the difference. The concept is the same for everyone, the price of the ‘bags’ is fixed and the same for all, but the involvement of your teams makes the difference. The partnership between PAUL and Too Good to Go is reflected in store, you offer ‘surprise bags’ with real regularity, and you often communicate about our partnership both in store and on your social media platforms. It’s really a beautiful synergy.
How can we make further progress together?
SC: We are continuing to extend our partnership with PAUL by working more and more with your in-station shops in France, for example. But above all – and this is unprecedented in our partnerships with a brand like PAUL – we are also working today with your PAUL bakeries outside France. Already 36 PAUL shops in England have joined the app, as well as twenty or so shops in Belgium. This will very soon be the case for the PAUL branches in Washington too. The interest in this type of solution to fighting food waste is growing in all these countries. And consumers’ desire for good French products, for viennoiseries, pâtisserie and bread, is growing just as fast! So we can only make more progress together. Today PAUL is a partner of Too Good to Go in almost all the countries where we both have a presence. Recently, PAUL and Too Good to Go launched simultaneously in Canada and your very first shop in Vancouver joined the app right away! Which is a lovely symbol of our partnership.
So the Too Good to Go solution has been experiencing great international development! What are your other projects for 2022?
SC: In France, we’re aiming to develop more and more partnerships in the regions. With the power of networks like PAUL’s, we already have a lot of offerings. But we want to share the solution with more and more independent artisans and local restaurateurs to help them reduce food waste at their local level.
We also have a really nice project aimed at children, who are the consumers of tomorrow, and who can help their parents to understand better what’s at stake with food waste in the world today. We have developed 100% free digital educational modules designed for students of CM1 and CM2 level, to help them understand the issues and find simple gestures they can make for themselves. Learning how to cook dishes using yesterday’s bread is a good example. The module is being tested in 9 schools at the moment and we are planning to launch it in 2022. It’s a nice project, full of common sense.
And finally, I have a wish! During this time of good resolutions, I wish that everyone would contribute their bit to the fight against food waste. Whether this is through their own initiatives, or by thinking about eating unsold products. It’s about making a nice gesture for the planet, without depriving yourself of pleasure. And that’s the whole meaning of our App and of our partnership with PAUL.