After opening in Libreville (Gabon) and Riyadh (Saudi Arabia) at the end of 2021, we kick off January 2022 for PAUL le Café with the launch of our fifteenth store at the L’Aire des Volcans d’Auvergne rest stop on the A71, in the heart of the volcanic region of the Auvergne, famous for its magnificient views of extinct volcanoes. Proof (if it were required) that in the heart of France - and at the end of the world – our French cakes and pastries are truly the best friends of good cafés. And vice versa!

For Epiphany 2022 we at PAUL decided to commission IFOP to conduct an exclusive survey into our little rituals and preferences on the occasion of this much-loved holiday. It’s been an opportunity to take stock of the products that are such an integral part of our gourmet traditions and art de vivre, and some of those traditions are very regional.

With a new address and a brand new kind of store making its debut, PAUL le café at Montparnasse station represents a turning point in the history of PAUL bakeries.